If you’re considering a career in web design, you probably have some creative talent and an interest in technology. Sales skills are a lesser-known aspect of a successful web design career. After completing web design training with us, whether you decide to work for an established web design agency or offer your services independently, you’ll need to develop the skills to demonstrate the value of your services to prospective clients. Pitching is a vital part of any web design role.
A pitch refers to presenting ideas to a person or group of people who can make that idea happen by investing in it or paying for the service you’re offering. No matter how impressive your results are, clients must be convinced that they should give you a chance. When you learn how to pitch effectively, you can increase your close rate significantly. By applying the following best practices for pitching your creative web design ideas, you can open doors to career advancement.
Briefly Introduce Your Company After Web Design Training
Always start your presentation with a brief introduction about the company you work for. If you’re a freelance web designer, introduce yourself. Prospective clients might not be privy to your work or its value, so this is the perfect time to make a great first impression on stakeholders. Because web design pitches should be solution-focused, one slide will suffice for an introduction. When you put pitch decks together after web design training, introduce the mission of your company, what services you offer, and perhaps a statistic that demonstrates how your company has been successful. This will establish trust with the potential client.
Personalize Your Pitches to the Needs of Prospective Clients
While it may seem convenient to use the same presentation template for each pitch, it’s important to remember how effective it is to customize pitches to suit the individual needs of each lead. Do extensive research on the company you’re pitching to determine their goals, what’s working on their website, and needed improvements. This part of your presentation makes prospective clients aware of pain points. It also demonstrates your expertise as a web designer and allows you to position your services as the perfect solution.
Include Relevant Facts and Figures
Throughout your web design career, an evidence-based strategy will naturally help you create better client results. In addition, your pitches will be more effective when backed up by empirical research and data. By adding relevant statistics to your pitch, you are explaining the purpose of your services to those who may not be well-versed in the inner workings of an effective website. This has a persuasive effect, and once your prospective client realizes that they need help with their website, thanks to the industry research you’ve presented and some data on the performance of their current site, they may be more receptive to your plan.
Present Your Plan in an Accessible Way
When you become a web designer and present pitches to potential clients, it’s important to remember that the organizations you’re presenting your ideas to may not be familiar with web design. For this reason, you should refrain from using too much jargon or technical terms that may be confusing. To close the deal, stakeholders will want to feel like they understand all of the terms of your offer. To increase the chances of closing the deal, be sure to make all of the information in your pitch accessible or easy to understand.