In the Design Business course, students will learn the essentials of finding work as a designer, whether in a design firm, in-house design department, or as a freelance designer. Students will polish their portfolios and résumés and learn how best to present them, find employment opportunities, and market themselves. Students will also learn about networking in the industry.
In this course, students will learn the essentials of finding work as a designer, whether in a design firm, in-house design department, or as a freelance designer.
- About the Design Business
- Defining Your Goals and Brand
- Résumé and Portfolio Building
- Self-Promotion and Finding Your Clients
InDesign Basics or equivalent experience.
Module 1: Defining Your Goals and Brand
At the outset of a design career, questions arise: Where should I look for work? How much money can I expect? How can I stand out? This module helps students navigate choppy economic waters and address the eternal choice between freelance and full-time employment. Students will learn how to determine which environment is right for their personality and long-term career prospects, and they will start to develop a persona as a professional designer.
Module 2: Résumé and Portfolio Building
When the right job comes along, one needs to be ready to apply with a sharp résumé and portfolio. Students will look at the ingredients necessary for an effective and good-looking résumé. They will also learn tips for cover letter writing to make a great first impression and will examine how to present work effectively in-person and online.
Module 3: Self-Promotion and Finding Your Clients
Clients don’t call designers out of anywhere. To get jobs, one needs to develop a marketing strategy. This module covers different ways of reaching clients and employers, including researching leads and networking at events. Students will look at the benefits of creating a marketing plan and self-promotional design pieces, and they will learn tips for conducting great interviews and presentations.
Evaluation is based solely on an Academy of Learning Career College final exam. Prior to taking the final exam, students must successfully complete all the components of the online course material. Participants who receive 75% or higher on their exam will receive a certificate.