Marketing Coordinator

Diploma Program – 51 Weeks

Career Options:

  • Marketing Coordinator
  • Marketing Assistant

Anticipated Salary:

$37,000 – $56,000
Information from PayScale Canada

Career Options:

  • Marketing Coordinator
  • Marketing Assistant

Anticipated Salary:

$37,000 – $56,000
Information from PayScale Canada

Program Highlights

The Marketing Coordinator program provides the student with a range of marketing knowledge and skills, which prepare them for many aspects of marketing. Graduates of this program are prepared for entry-level marketing support, and administrative positions in a variety of industries, specializing in those areas of greatest interest, experience, and ability.

Careers in marketing communications, such as marketing, advertising, direct marketing, public relations, and market research are available to those students who possess the proper combination of marketing skills, experience, personal ability, and aptitude. Careers that correspond with the skills learned in this program include:

  • Marketing & Events Coordinator
  • Sales & Marketing Coordinator
  • Direct Marketing Coordinator

The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities. Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career.

The Marketing Coordinator program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training. This program provides students with:

  • Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada,and in some cases, internationally.
  • An introduction to the most relevant aspects of marketing support and administration.
  • Professional skills in high demand by employers. These skills include: team-work, communication, customer service, leadership, research and problem solving.
  • A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
  • Proficiency in Microsoft Office Applications and graphics.

Individuals working in a Marketing Coordinator career perform a wide range of marketing support and administrative duties relating to the day-to-day operation of a marketing department. Specific job duties vary with education and experience and may include:

  • Assist Marketing Manager to coordinate a wide range of integrated marketing and communication
  • Interface and build relationships with counterparts at marketing suppliers.
  • Coordinate production of various marketing communications.
  • Track campaigns, prepare post-campaign performance analysis reports and make recommendations for corrective changes to concurrent
  • Desktop publishing, developing and maintaining sales collateral and proposals, rate cards, brochures, newsletters, and other marketing
  • Oversee the execution/production of marketing materials.
  • Execute a variety of details involving direct mail, outbound calls, mass email broadcast campaigns, marketing events and trade shows, public relations, promotions, customer communications, media advertisements, and other marketing

Program Notes

Tuition fees include all materials and student manuals. Financial assistance may be available to qualified students.

* Not all programs are offered at each location.

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Topics of Study

Business in the Digital Age

The Business in the Digital Age course introduces students to the effects the Internet and other modern technological innovations have had on the global business landscape, specifically the components of e-business: business to business commerce, business to consumer commerce, and internal business processes. It focuses on how technology has altered the way businesses operate, with respect to communications, distribution, sales and marketing, procurement, and the management of information.

Business Essentials

The Business Essentials course teaches students the basic necessities of business, to help them develop core competencies they can use in the business world. The course provides a broad introduction to business, covering business principles, structure, and functions of management. The course examines the purposes and activities of organizations of various types, sizes and structures, and explores the interrelationships among functional departments. Students will also learn about different forms of ownership, management functions, styles, and processes. This course highlights business in Canada, how government and global forces affect business in Canada, and addresses the impact of the global economy on Canadian business.

Marketing Administration

The Marketing Administration course provides the opportunity for students to learn the key elements of the communications plan relating to many facets of marketing, including advertising, direct marketing, public relations, experiential marketing, and market research. The course examines the marketing communications planning process, including how programs are developed and executed, the factors and considerations that influence this process, and the role of the Marketing Administrator throughout the process.

Marketing and Sales

The Marketing and Sales course introduces students to the theory and application of modern Canadian marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. With the objective of learning how to develop a comprehensive marketing strategy and creating loyal customers, the major components of the marketing mix are studied. The role of marketing is explored at the local, national, and international level. Both the final consumer and the business customer are considered.

Professional Selling

The Professional Selling course teaches students about the critical factors to a successful sales career; targeting the right clients; managing complex business relationships and key accounts; and properly understanding territories and business cycles. This course provides the knowledge and tools to help students in understanding and grasping these key concepts. Students also learn to develop skills in building relationships, time management, and personal development.

Principles of Selling

The Principles of Selling course is designed to introduce students to the sales profession. Students gain an understanding of the environment in which they will be selling, as well as the skills and knowledge relating to the consultative selling approach. Students learn how to target the right client and the right market, and how to read clients and assess their buying motives.

Project Management Fundamentals Level 1

Upon completion of the Level 1 course, you will have a general understanding of the project management framework and all of the processes associated with the initiating and planning stages of managing a project.

Business Presentations

The Business Presentations course is designed to introduce students to tools and techniques used to create and deliver effective presentations to many types of audiences, including managers, colleagues and existing and prospective clients. Students are given the opportunity to explore and practice these techniques throughout the course. Students gain insight into producing effective presentations at each stage of the presentation development process, i.e., planning, creating, strengthening, and delivery.

Business Math

The Business Math course at Academy of Learning Career College is designed to introduce the basic mathematical skills needed to understand, analyse, and solve mathematical problems encountered in business and finance, and in investment decision making.  This course introduce students to helpful tools that will enable them to perform quick, easy, and accurate basic math functions such as addition, subtraction, multiplication, and division. They will also learn to round numbers, calculate percentages, fractions, and decimals, as well as calculate interest, payments on loans, net present values, and returns on investments. Finally, students will compare leasing and purchasing options, look at break-even points, explore statistical terminology, and calculate and display various statistics.

Photoshop Basics

This Photoshop Basics course starts you off with the basics of the Photoshop interface and quickly gets you working on hands-on projects based on real-world design scenarios. You’ll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects.

Illustrator Basics

In this Illustrator Basics course, you’ll build a solid foundation in Adobe Illustrator, learning from a master teacher. You’ll start with a tour of important menus, tools, and panels, then explore selection tools, drawing tools, layers, the Pen tool (a lesson unto itself) as well as transformations/distortions, type tools, and modifying paths and shapes.

Business Correspondence Level 1

The Business Correspondence Level 1 course places emphasis on the acquisition of skills and style mechanics needed to produce personal and office correspondence. The parts of a business letter are examined in detail, as are the guidelines for organizing and writing a letter. Students will learn how to write neutral and inquiry letters, as well as positive and negative letters. Proper punctuation and word usage skills are also addressed. The latter part of the course deals with creating envelopes and labels using Microsoft Word, as well as writing and managing e-mail using Microsoft Outlook. Writing and creating memos, fax cover sheets, and forms using Microsoft Word templates are also covered.

Business Correspondence Level 2

The Business Correspondence Level 2 course places emphasis on editing and proofreading business letters covered in Level 1, as well as additional documents required in business. This course is designed specifically for the correspondence required in a corporate environment. Students will learn how to create form letters using Microsoft Word’s Mail Merge Wizard, how to prepare, organize and write a report using various report styles and supplementary parts, how to prepare proposals and quotations using boilerplates, how to plan meetings and prepare agendas for various types of meetings, and how to take and prepare minutes at a meeting.

Grammar Essentials for Business Writing

The Grammar Essentials for Business Writing course provides students with a comprehensive review of grammar. This knowledge is necessary for an effective and professional image in the workplace. Poor grammar skills create a poor impression, and can result in lost opportunities in employment and in business. The course focuses on grammar, word usage, and punctuation, with an emphasis on common grammatical errors. This course is based on a Canadian perspective.

Customer Service

This course will teach students the fundamentals of customer service, and help them to develop core competencies for providing excellent customer service. Students learn the definition of customer service, who their customers are, and how to be customer service oriented through description and examples. They learn tips for managing time and stress, communicating effectively with customers, and managing customer relationships. The course highlights being prepared, and dealing professionally with customer conflicts and complaints. It identifies common pitfalls and explains how to avoid making them. It also emphasizes the importance of gathering and responding to customer feedback, and maintaining a professional image.

Employment Success Strategies

The Employment Success Strategies course provides practical tools that aid learners to improve their generic employability skills. Students learn how to identify, document, improve, and market their employability skills. By completing the activities in this course, students gain the self-awareness necessary to succeed at their career goals. Learning objectives for each lesson are accomplished through a combination of theory and conceptual application within exercises.

Office Procedures Level 1

The Office Procedures Level 1 course will assist students in learning and practicing important office procedures, such as basic banking, records management, postal and courier services, telephone and fax services, dealing with the public, and using the Internet to research information.

Office Procedures Level 2

The Office Procedures Level 2 course covers a variety of topics as it simulates an office environment and challenges students with tasks that they would typically perform. Students develop an understanding of the various levels of management and associated responsibilities. They also learn about the various forms used in an office and how to complete these forms. A section on organizing workspace, planning work activities, and using a scheduling system to plan events is included. Students also learn about reprographics, preparing for a meeting, procedures to follow in a meeting, and requirements when making travel arrangements.

Windows Level 1

This course covers the basic concepts and most commonly used features and functions of Windows. The course will walk you through performing basic operations such as opening applications, using Help and shutting down the computer. Additionally, you will learn to set up user accounts, create and use custom keyboard shortcuts, personalize and organize the working space, and use the Action Centre.

Internet Fundamentals

The Internet Fundamentals course explores the various components of the Internet using Microsoft Internet Explorer. Students are oriented to common procedures used to maximize successful use of the Internet and all its features. They learn how to customize the Internet Explorer browser, and examine the Web, e-mail, blogs, discussion groups, social media, chatting, multimedia and other web technologies.

Keyboard Skill Building Level 1

The Keyboard Skill Building Level 1 course is designed for individuals who have basic keyboard proficiency, and wish to increase speed and dexterity. Each lesson increases key recognition and builds confidence using the keyboard, while improving speed and accuracy. Speed achieved depends on personal dexterity and time spent on practice lessons. Upon completion of this course, students are expected to keyboard at minimum 25 words per minute.

Microsoft Access Level 1

The Microsoft Access Level 1 course teaches students the fundamentals of the Microsoft Access application. In this course, students examine database objects and learn to manage data in a database. They learn to sort and filter data, display and format data, and use simple queries to retrieve data. Students learn to create and modify databases and tables, and work with simple forms and reports.

Microsoft Excel Level 1

In the Microsoft Excel Level 1 course, students learn to create and manage worksheets and workbook files; enter data and create basic formulas to perform calculations. They learn to edit and manipulate cell content, modify worksheet structure, view and format worksheets, and use Excel’s predefined functions. Students use the Find and Replace feature, use themes to format workbooks and practice preparing, previewing, and printing worksheets.

Microsoft Excel Level 2

The Microsoft Excel Level 2 course teaches students intermediate to advanced-level concepts and features of the Microsoft Excel application. Students learn to use named references, validate and consolidate data, use links and hyperlinks, and reference external data. Students learn to use cell comments, custom and conditional formatting, styles, and templates. They also practice working with graphics, charts, diagrams, and databases (lists).

Microsoft Outlook Level 1

In the Microsoft Outlook Level 1 course, students will learn how to use both the e-mail program and the personal information manager components of Microsoft Outlook. The skills learned in this course will help students use Microsoft Outlook effectively both at work and in your personal life.

Microsoft Outlook Level 2

The Microsoft Outlook Level 2 course builds on the basic concepts and features covered in the Level 1 course. In this course, students learn to customize Outlook, personalize and secure email messages, and organize and manage email effectively. Students learn to search, sort, filter and categorize e-mail messages. They learn to archive messages, and retrieve archived messages, create and manage rules, and customize message alerts. They also learn how to utilize Outlook to collaborate and share information with others.

Microsoft PowerPoint Level 1

The Microsoft PowerPoint Level 1 course teaches students the fundamentals of this application and its usage within the Windows environment. Students learn to create, modify, and deliver electronic presentations. They learn to create slides containing text, tables, charts, diagrams, and graphics. Students practice customizing slides and finalizing presentations, and then learn to print and deliver slide shows.

Microsoft PowerPoint Level 2

The Microsoft PowerPoint Level 2 course teaches students intermediate- to advanced-level concepts and features of the Microsoft PowerPoint application. In this course, students learn to customize PowerPoint and create professional presentations by building upon the basic skills learned in the PowerPoint – Level 1 course. They learn to work with slide masters, design templates, and incorporate multimedia effects such as animation, sound, and motion clips into their presentations. Students also learn to apply good design principles, use color effectively, use features that enhance collaboration with others, and deliver online (Web) presentations.

Microsoft Word Level 1

In Microsoft Word Level 1 course, students learn to create, navigate, and organize documents and use the help functions. They learn to edit and manipulate text, view and format documents, and use Word’s predefined functions. Students use the Find and Replace feature, use proofing and language tools, create, format and modify tables, work with hyperlinks and cross references, and learn how to preview and print a document.

Job Search and Resume Writing

Job Search and Résumé Writing provides students with both traditional and innovative job-search techniques and résumé writing skills required to gain employment in today’s competitive marketplace. The course combines theoretical, how-to information with hands-on practical applications. Students are required to draw on their own experiences to identify work preferences, accomplishments, technical and transferable skills, and to research, organize, and analyze information; and to apply their knowledge in a series of job search preparation and implementation tasks.

Thought Patterns for a Successful Career

The course is designed to improve the student’s learning experience and prepare him or her for personal and professional growth and success. The focus is on increasing the student’s self-discipline and self-esteem. The positive concepts taught in this course are intended to unleash the student’s potential for growth and creativity, resulting in personal and professional development. Humor and practical examples are used to target the primary concerns of adult students.

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