Graphic Design 1

Module 1: The Process of Design

Students will explore the design process, including research, concept development, and critique. They will examine the tools and production methods of great 20th century designers to understand how classic graphic design evolved into today’s digital techniques.

Module 2: Text and Typography

In this module, students will review typography fundamentals and use in composition. They will look at selecting a typeface, including style, tone, and expression.

Module 3: The Shape of Design

This module addresses essential concepts in magazine layout including using a grid to plan layout and text treatment, and researching and planning the structure of a page or spread.

Students will also learn about effective layout design of magazine covers and spreads,

Module 4: Paper and Publishing

Students will look at the publishing of old and new media and learn about book design and paper terminologies such as embossing and die-cutting,

Module 5: Products and Packaging

In this module, students will look at how visual messages are used to shape consumer perceptions, and how typography, color, and imagery work together to convey a message to consumers.

Module 6: Business and Production

Students will explore graphic design careers, and learn tips for self-promotion, working with clients, and managing design jobs professionally. They will learn about printer use and about developing a portfolio.