The Business in the Digital Age course introduces students to the effects the Internet and other modern technological innovations have had on the global business landscape, specifically the components of e-business: business to business commerce, business to consumer commerce, and internal business processes. It focuses on how technology has altered the way businesses operate, with respect to communications, distribution, sales and marketing, procurement, and the management of information.
In addition, students examine how organizations use the Internet and software systems to remain productive and competitive in their existing marketplaces, thereby driving technological innovation. Learning objectives for each module are accomplished through a combination of theory and conceptual application within exercises.
Students are given ample opportunity to practice, apply, and develop their e-business knowledge and skills through review questions and practical exercises. Multimedia content is incorporated in this course to introduce, discuss, and enhance the learning experience.
